In the 1960s a small group of dairy industry professionals got inspired by a study trip to Moscow and came up with a unique new product - a sweet chocolate bar filled with lemony cottage cheese. The "pöttyös" (spotty or spotted) theme is part of the marketing scheme of the bar, and the distinctive red polka-dots are readily associated with Túró Rudi by regular consumers. The regular ("natúr") bar is by far the most popular amongst Hungarians and comes in two sizes: the classic 30 gram bar and the larger ("óriás", giant) 51 gram bar. The bar comes in different flavours like apricot, strawberry,coconut or peanut butter but these are not as popular as the original. The plain bar can be found with milk or dark chocolate coating and it is best kept refrigerated. Túró Rudi was released in Slovakia, Romania, Germany, Spain and Italy under the name DOTS in 2004. The version sold in Western Europe is said to be sweeter and comes with a milk chocolate coating to suit the taste of locals.
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